Adware is software that is programmed to automatically download and display advertisements on your computer. This self-supporting software may come bundled with spyware. The spyware, which is a component to the adware, tracks and records the user's personal information and sells it to other businesses without the user's knowledge. This could lead to identity theft, which is a serious problem.
Advertisements can be displayed in the form of banner ads, videos, and static ads on web pages. Adware products are often distributed with other programs with the user being unaware that he or she is agreeing to an adware download. The user may find it very difficult to delete the program that has been downloaded into the system by the adware.
If it is not intrusive and does not leave any malicious software in the computer, then adware can contribute to a high quality Internet marketing campaign. Advertisers will typically pay between $500 and $1,000 for a campaign. Advertising costs depend on the program's popularity and anticipated reach into the market.
Adware allows consumers to access free products. This software enables visitors to download programs for free or for a small amount. E-commerce sites use adware to advertise their products and services. Programs also create personalized advertisements for users.
Oftentimes, the term "adware" gives a negative connotation. This is because adware frequently comes bundled with harmful software and spyware that could slow down your computer. With proper virus and spyware scanning tools, you can keep malicious software off your computer.
Without adware, you probably could not download certain software for free. You would probably also need to pay for otherwise free services like Internet radio and television. Adware is not always bad or detrimental.
How It Works
Adware is bundled with a software program or a website's coding. When you visit a website or use a program, the advertisement will be display automatically. Adware also enables pop-up advertisements to appear when a web page is opened. The displayed advertisement is usually related to website's content. For example, self-help websites may feature ads that offer motivational tips. Advertisements may appear on the top or on the right hand side of the web page. These ads are designed to catch the interest of the reader.
Adware can be good and bad. Good adware employs ethical advertising practices and can benefit both the advertiser and consumer. Bad adware uses unethical advertising practices and may install malware or spyware in your system.
If you do not want adware on your system, pay attention to what programs you download and install. Research what programs come bundled with adware. Also research a website's reputation and reliability.
Lavasoft, Spyware Crusher, and Bulletproof Soft design software to identify and remove spyware and spyware from your computer.