Internet Merchant Account
An Internet merchant account is a type of bank account that facilitates online credit card and debit card transactions. The account serves as an agreement between a merchant bank, a retailer, and a payment processor for completing an online sale.
An Internet merchant account can increase your sales, professional credibility, and customer satisfaction ratings. To qualify for an Internet merchant account, you need proof of your business.
There are various things that you should consider before you choose an Internet merchant account for your e-commerce site. Verify that the account provides you and your customers with a secure gateway for transactions. Go through the terms and conditions of the account provider before you sign up for an account.
Total expenses include application fees, transaction fees, authorization fees, miscellaneous fees, and termination fees. The fee details depend on the merchant account provider and the number of transactions that take place on your website.
The biggest benefit of using an Internet merchant account is that you will be able to accept credit cards payments on your website. Without this system, you will only be able to accept mailed checks or wire transfers. With an Internet merchant account, you can create a safe site for transactions.
Another benefit to Internet merchant account services is that you can identify fraudulent credit cards before you send orders to the customer. Some services check the validity of the card first by matching it up to other information given by the customer. If that information is correct, then the card will be processed. If not, it will be rejected.
How It Works
When you setup an Internet merchant account, you will be able to accept credit card and debit card payments. There are many methods that are used to present the credit card to the system. The magnetic strip on the card is read by swiping though a credit card reader or terminal. Credit card software will verify your financial information.
E-commerce websites have a payment gateway that authorizes payment for online business and retailers. Certain merchant account providers have their own payment gateways, and others use the help of a third party. A payment gateway has two components: a virtual terminal and a shopping cart. The virtual terminal creates a secure page that allows a merchant to login and enter credit card details. An online shopping cart is connected to the payment gateway through an application programming interface (API). This cart allows real time processing from the shopping website.
Popular merchants include FirstData and MerchantPlus.